Brand Strategy Workbook: Build Your Dream-Client-Attracting Brand

Are you ready to build a brand that attracts oodles of your dream clients?

When it comes to creating an unforgettable brand, you need more than just a pretty design. You need a solid foundation.

Like knowing what your business stands for. And what makes it special.

Like knowing who your ideal clients really are. (And who they aren’t.)

That’s where brand strategy comes in. With a clear strategy you’ll do more than just capture your dream clients’ attention, you’ll capture their hearts. You’ll be able to connect with your target market in a way that really matters and turn them from browsers into buyers, even loyal fans.

This workbook will take you through the exact 4 step process I use with my design clients to create a strong and clear brand strategy.

Whether you're starting from scratch or planning a rebrand, it'll help you:

• Figure out who your brand really is

• Articulate what makes your business so darn special

• Know who your branding and marketing should be targeting (and where to connect with them)

What you get:

The Brand Strategy Workbook is an 18 page PDF full of advice and question prompts to help you figure out the who, what, how and why of your brand. It's a fillable PDF so you can type straight into the file, or print it out and fill in the questions by hand.

About the author:

I’m a branding and web specialist, and over the years I’ve helped hundreds of small business owners just like you create branding they (and their customers) love.

I’ve also been through several rebrands of my own, so I know how confusing and overwhelming it can feel when you’re trying to figure out who your brand really is.

But getting clear on the strategy side of your brand is vital. With a clear strategy in place, it’s so much easier to create visual branding (think, things like your logo and website) that you’re proud to show off and, more importantly, that really speaks to your ideal customer.

That's why I've developed this Brand Strategy Workbook, to share the process I've developed that I've used to uplevel my own business and that helps my design clients get a clarity and confidence around their strategy.